Páramo, is a home goods store in Lima, Peru, celebrating the enduring influence of pre-Columbian art, ceramics, and craftsmanship. The identity draws from ancient forms, textures, and symbolic patterns, translating them into a refined contemporary visual system. From logo development and typography to color palettes and packaging, every element was created to honor Peru's rich cultural heritage while positioning Páramo as a modern destination for thoughtfully curated home goods.